Nearly 50% of small firms ‘do business without a website’
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
Author: Robin Langford
Search case study: How Frooition cut marketing costs 65% via smart SEM
Web design firm Frooition increased conversions by 21% while reducing costs by over 65%, working with Google to reduce restrictions based on adverts.
Snapchat gets serious: Opening up to ad tech giants?
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network.
Yahoo U-turns on Tumblr: Splits ad sales teams
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance.
How ‘grey routes’ are trashing the mobile brand experience [INFOGRAPHIC]
SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware of.
Streaming wars: Pandora vs. Spotify
Online radio service Pandora has been a pioneer in music streaming- but how is it doing compared to upstart Spotify in the US? New data from Global Web Index looks at how both platforms fare across age groups.
What is the best platform for a brand in 2016? Pepsi wants to find out
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
SoundCloud in trouble after $70m losses in two years
Soundcloud is facing financial turmoil after a news report revealed that the music streaming service lost of $70m over two years.
Top tips: The Do’s and Don’ts of cybersecurity for retailers
Paul German, VP EMEA, Certes Networks gives five essential Do’s and Don’ts for retailers to keep in mind when putting strategies in place to keep customer data protected from the hackers.
The next 100 years: Underwater cities, virtual reality and space colonies await
Super-skyscrapers which will dwarf the Shard, under water bubble cities and origami furniture are all likely to be reality in 100 years’ time, according to a new report.