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Author: Robin Langford

Google Analytics can now track individual user behaviour on apps

May 10, 2016

Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app.

Ads, Mobile analytics, apps, Google, media

Spotify in major shift to video with 12 new pop culture series

May 10, 2016

Spotify is taking on Apple’s iTunes with a major new push into video, with 12 new series dedicated to pop culture.

Mobile, Video advertising, AOL, Apple, content, Entertainment

Facebook in court battle over facial recognition privacy

May 10, 2016

Facebook has lost the first round in a court fight against some of its users who allege it “unlawfully” collected and stored users’ biometric data derived from their faces in photographs.

Regulation, Social Europe, Facebook, Google, Privacy, Twitter

Blue or black? Google search links could soon change colour

May 10, 2016

Google is currently testing a colour change for its search results, moving from the iconic blue links to a more monochrome black… and some users aren’t happy.

Search China, Facebook, Google, images, Search

Diversity: more than a tick-box exercise

May 9, 2016

Richard Bundock, managing director at Cohaesus, looks at how the industry can build on the ‘hype’ to make real change and improve the numbers in the long term.

News advertising, agencies, Apple, BBC, demographics

Snapchat spooks its users with mobile-first horror film

May 9, 2016

Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app.

Mobile, Social, Video, Viral media, video, YouTube

Sina Weibo partners Nielsen to boost digital ad measurement in China

May 9, 2016

Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.

Ads, Social advertising, brands, China, demographics, marketing

Ad-blockers ‘more likely to buy digital content’

May 9, 2016

Last week, Adblock Plus partnered online donation startup Flattr to let users donate to their favourite online publishers and content creators. New research suggests this is a shred move, as web savvy adblockers are also some of the internet’s biggest customers.

Ads, E-commerce apps, content, global, music

Video viral of the week: Mars reveals ‘talking’ cat collar

May 9, 2016

Forget smart cars – how about smart cats? This new talking feline translation collar from Mars Petcare is real (and not a belated April Fool’s joke). See why it’s our video viral of thw week below…

Video, Viral technology, video

Facebook’s first temporary ‘Reaction’: Say it with flowers on Mother’s Day

May 9, 2016

It was Mother’s Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world.

Social brands, Facebook, Twitter
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