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Author: Robin Langford

Brexit: Marketing industry figures react to EU exit

June 24, 2016

The shock result of the EU referendum has left the UK marketing industry asking: What Next? We have gathered some of the key quotes from people in the sector on how UK leaving the EU could change digital marketing in the UK.

Ads, Regulation analytics, digital marketing, Europe, global, government

On the Ground in Cannes: The Long Road to Changing Gender Portrayals in Advertising

June 24, 2016

This year’s Cannes Festival once again celebrates the creative industry, but is the role of women in the sector taking a step backwards? Stephanie Himoff, Managing Director, Northern Europe at Outbrain, tackles the gender issues in the creative industry.

Ads, News advertising, Europe, global, marketing, media

DMA comment: What does Brexit mean for the marketing industry?

June 24, 2016

Following the result of the EU referendum this morning and the UK’s choice to leave the union, please find below some comments on what this means for the marketing industry from the CEO of the DMA, Chris Combemale.

Ads, Regulation Europe, global, marketing, Privacy, UK

Cannes Lions 2016: Highlights from Day 5

June 24, 2016

Day 5 at the Cannes Lions event saw Iggy Pop, Gwyneth Paltrow, Keith Weed and Kevin Kelly take to the Cannes Lions stage. Watch their best bits in the video below.

Ads, Mobile video

Right to reply: From Brexit to Techxit- how will leaving EU affect tech industry?

June 24, 2016

Following today’s historic UK referendum vote to leave the EU, Matt Hunt, CEO of Apadmi Enterprise, offers some perspective of someone working within the UK’s tech industry.

Mobile, Regulation Europe, technology, UK

Brexit: Delivery firm urges UK Goverment to secure access to the Single Market after EU exit vote

June 24, 2016

The international courier ParcelHero has responded to the vote to leave the EU by calling for the Government to negotiate immediately for access to the single market, and not seek to impose tariffs on EU imports into the UK.

Regulation Europe, government, UK

Firms warned to ‘keep social media campaigns honest’

June 24, 2016

Businesses are increasingly using misleading marketing methods on social media, risking significant legal, financial and reputational damage. That is according to CIM (The Chartered Institute of Marketing), which has this week released new research into the prevalence of questionable marketing on social media sites.

Regulation, Social advertising, brands, content, marketing, media

Cannes Lions 2016: Top digital winners announced

June 24, 2016

A ‘new’ Rebrandt painting created by AI, a VR news app and a heart warming animated film Justino have scooped the some of the top digital awards at this year’s Cannes Lions fesatival.

Content, News, Video Asia Pacific, Entertainment, global, Google, media

Google helps brands think like YouTube stars with ‘certification programme’

June 24, 2016

YouTube has launched an online educational tool for agencies to help them learn the tricks of YouTube’s biggest stars in order to create better branded content for the video platform.

Video, Viral agencies, brands, content, infographic, video

Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea

June 24, 2016

A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.

Video, Viral global, India, music, video, YouTube
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