Following the result of the EU referendum this morning and the UK’s choice to leave the union, please find below some comments on what this means for the marketing industry from the CEO of the DMA, Chris Combemale.
The EU referendum results are in and the UK has decided to leave the European Union (EU). The transition away from the institutions of Europe we have been working with for the past 40 years will take time. How long exactly will depend on our nation’s politicians to confirm the finer details of our departure from the EU.
Although the final consequences of Brexit remain unknown, UK companies trading with EU citizens must continue to respect their rights. The DMA Code remains the best guide for UK marketers to ensure they are putting the customer at the heart of their organisation, building relationships based on trust that benefit both the business and the customer. The UK wants to continue trading with the EU, so our data protection law will need to be broadly equivalent to existing legislation and strike the right balance between the right to privacy and economic growth.
The UK is a world leader in digital and data-driven business, driving both the job market and economic growth. To continue to lead in this global industry we need to sustain our recruitment of talented developers, creatives and data analysts. We have a wealth of talent and STEM skills in the UK already, but need to ensure our industry has the talent it needs in the future.
By Chris Combemale