Facebook has boosted its s mobile app install ads with a new feature called ‘App Event Optimization’, which targets users who are the most likely to take specific actions within their apps.
Kantar has made enhancements to its real time TV ratings platform, helping broadcasters make immediate decisions about live programming.
Geovation, an Ordnance Survey (OS) initiative supporting corporations, SMEs, start-ups and individuals using geospatial technology and data to create innovative new products and services, invites applications for the next batch of Geovation Programme members.
Clearly not learning lessons from “Boaty McBoatFace”, McDonalds New Zealand launched a “Create Your Taste” campaign that resulted in a number of highly offensive burger names appearing on its official site.
If anyone in online retail still thinks personalisation is the answer, they are asking the wrong question. Sören Meelby, VP Marketing at Apptus, tells it how it is.
The UK’s interest in joining a political party has increased by 7,000% post-Brexit, according to new research looking into search trends after the shock result of the EU referendum.
Google is bringing its Accelated Mobile Pages technology to ads, as the web giant looks to boost its mobile revenue.
Snapchat has introduced a new feature that could help brands and users get more followers: Suggest a Friend’.
The UK leads the way in driving website traffic through social engagement, averaging 4.6% compared to other European countries, according to new research.
Yahoo is preparing for a third round of bids for the company, as the embattled web giant sees its losses widen to $440m.