Mastercard and IBM’s Watson team up for connected GM cars
Mastercard has signed up to Onstar Go, a smart car platform from IBM and General Motors.
Author: Robin Langford
End of the wallet? Half of Brits carry less than £5 as cashless takes over
More than two in five people (43 per cent) say they keep less hard cash in their pockets than they did two years ago, according to new research.
Alibaba recruits big brands in Singles Day event extravanganza
Ahead of this years’ ‘Singles day’ shopping spree next month, Chinese ecommerce giant Alibaba gathered 80 top Chinese and international fashion and lifestyle brands in Shanghai to pull off an interactive, large-scale fashion show.
Smartwatch sales fall sharply as consumer interest fades
Smartwatch shipments declined by 51.6% year-on-year, suggesting that consumers are not ready for connected timepieces just yet, according to new research.
Visual IQ buys Refined Labs to boost attribution analytics
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
Guest comment: The morning the day after Black Five Day
While there remains a fixation with how much is spent over the Black Friday weekend, the real, sometimes forgotten, work should also focus on what is actually going to happen next. John Fleming, marketing director EMEA and Asia Pacific Webtrends looks at Black Friday and Cyber Monday as an opportunity to gain new customers for … [Read more…]
Digital helps UK ad spend beat expectations (but Brexit cuts 2017 forecasts)
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
8 facts about Google Rank Brain [INFOGRAPHIC]
Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.
Emotional ad targeting: eBay debuts ‘mood marketing’ tool
eBay Advertising has launched a new that will transform targeting on the site, allowing brands to identify shoppers who are in a specific mood and serve them the most relevant ads.
Unilever uses Facebook chatbots to teach kids to brush their teeth
Unilever oral care brand Signal Pepsodent is using Facebook chatbots to encourage kids to brush their teeth.