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Author: Robin Langford

Disney’s Moana film runs social media promo with Thames Clippers

November 25, 2016

Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.

Social brands, Entertainment, media, security, Twitter

Black Friday alert: International orders up due to weak pound and retailers warned of ‘Basket Bandits’

November 25, 2016

Global ecommerce consultancy Salmon has announced that the UK retail sector can expect to see a rise in international orders during Black Fiveday, the five-day period around and including Black Friday.

E-commerce analytics, ecommerce, global, marketing, retail

Best Practices in Social Video: How to Use Twitter for Business

November 24, 2016

The second in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove, looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Twitter video work for your business.

Ads, Content, Social brands, content, Facebook, global, images

Unilever debuts #ShareAMeal campaign to fight world hunger

November 24, 2016

Unilever is donating 1 million meals to children facing hunger through #ShareAMeal, in exchange for a post, share, #TBT or order of a food for delivery.

Ads, News, Social digital companies, Facebook, FMCG, Twitter

Search “still top for brand discovery and research”

November 24, 2016

Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.

Search apps, brands, global, media, Search

“One moment”: OK Go teams with Morton Salt for 4.2 second music video

November 24, 2016

Ahead of Thanksgiving, indie band OK Go have partnered with consumer packaged goods firm Morton Salt to launch a time-bending Facebook music video … filmed in just 4.2 seconds.

Ads, Content, Social, Video, Viral Facebook, Google, marketing, music, Samsung

Image trends: Marketers think representing modern society more important than being ‘on-brand’

November 24, 2016

When selecting imagery, concerns around representing “modern day society” outweigh the need to fit well with brand messaging, according to new research.

Content, Social brands, images, marketing, UK

Festive shopping trends: Christmas day is now UK’s busiest mobile shopping day

November 24, 2016

The mobile phone is now used more on Christmas than at any other time of the year, with two out of three transactions completed on a smartphone, according to new research looking into festive shopping trends.

E-commerce, Mobile apps, Christmas, marketing, media, mobile marketing

Trump dominated Instagram in election run-up (but Clinton was most engaging)

November 24, 2016

US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare.

Social analytics, images

Affiliate Window launches Black Friday visualization tool for marketers

November 24, 2016

With two days until Black Friday 2016, Affiliate Window has launched a live-data visualisation website.

E-commerce ecommerce, Facebook, marketing, Twitter
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