Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine.
In the film, which hits UK cinemas on Friday 2 December, main character Moana is inspired by her grandmother’s stories, in which she is encouraged to leave the safety and security of her island and go on a daring journey to save her people.
MBNA’s support of the film also included a social media competition, asking people to submit tales of how grandparents have inspired them.
The four lucky winners will be announced this week, and will attend a private London screening on Sunday 4 December with their families via a private charter on the MBNA Wayfinder.
MBNA will also be running a series of “Moana”-themed surprise and delight moments on board the MBNA Wayfinder, which will be in service until Sunday 11 December.
The unveiling of the themed boat marks MBNA’s sponsorship of the star-studded premiere in London on Sunday 20 November. The launch was attended by Nicole Scherzinger (the voice of Moana’s mother, Sina), Auli’I Cravalho (the voice of Moana herself), and the film’s directors, Ron Clements and John Musker.
The “Moana” campaign marks MBNA’s first partnership with Disney, as well as the first time it has paired with a big entertainment brand on a theatrical release.
Anna Hill, CMO, The Walt Disney Company UK & Ireland, said: “Producing an exciting campaign around the new, adventurous world of ”Moana”’ with a strong brand like MBNA is another great example of the kind of creative campaigns Disney can offer big brand partners. MBNA has a great track record in experiential activity and we’re thrilled to be working with them to inspire audiences through Moana’s story.”
James Poole, Strategy & Innovation executive from MBNA, said: “There is synergy in what both brands stand for and we can see great value in working together on the launch of this emotive and inspirational animated film.
“Leading on from the premiere and national competition, we’re really delighted to be partnering with Disney and making good stuff happen along the Thames for Londoners of all ages.”
— MBNA (@mbna) November 22, 2016