Twitter leads social networks for Christmas hype [INFOGRAPHIC]
How Christmassy is the UK this year? According to insight compiled by Carat UK, we are currently at –5% Christmas mentions on Twitter, compared to last year.
Author: Robin Langford
Data Management Platforms – It’s Time to Address the Myths
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.
The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail ‘April fooling’ itself, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Facebook brings Instant Games to Messenger and News Feed
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called “Instant Games,” along with 17 titles that include some familiar names like Pac-Man.
Accenture buys UK creative agency Karmarama
Consulting firm Accenture has bought London-based based creative agency Karmarama for an undisclosed sum, as consultancies and ad agencies continue to expand into each other’s territory.
Black Friday UK stats: 12% increase on last year (but lower than forecast)
Total spend on online retail sites on Black Friday 2016 was £1.23bn, marking a +12.2% increase on the £1.1bn spent on the same day in 2015.
15m Brits “have an old mobile phone gathering dust in drawers at home”
As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s may be worth something…
Mastercard debuts Instagram channel for ‘Priceless Cities’ European push
Mastercard has launched a new Instagram channel to take its Priceless Cities programme across the UK and Europe.
Rogue One: 4 major brands to push latest Star Wars film
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
Top tips: 3 unconventional holiday marketing tactics to help you stand out
With the Christmas frenzy now in full swing, Bart Mroz offers some last-minute digital marketing tactics to stand out from the competition this holiday season.