UK advertisers spent about £606 million on online ads last year that didn’t meet minimum viewability thresholds, according to the latest quarterly benchmark report from ad verification company Meetrics.
Lenovo has been named as the most powerful Chinese global brand builder, followed by Huawei and Alibaba, according to new research.
With 2016 behind us, Google UK has released the 2016 YouTube Ads Leaderboard celebrating the most popular video ads among UK viewers of the year.
There has been a 61% rise in searches for diets in January, with the new trend of ‘Clean Living’ proving a new opportunity for brands, according to new research.
Over 50s European shoppers spend 71% more per visit than other age demographics in shopping centres, despite visiting 25% less, according to new data.
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
There is a clear link between an organization’s revenue growth and its AI maturity, according to a new report.
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research.
High street bakers Greggs has begins testing a next day delivery service in London following early trials in Newcastle.
The most common passwords of 2016 include “123456”, “qwerty” and “111111”, according to new research.