Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Vine RIP: Twitter officially shuts pioneering 7-second video service

January 18, 2017

Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.

Twitter is now encouraging users to download their archived clips before the app is transformed into another sharing tool.

Vine will be revamped into Vine Camera – an app that lets users shoot 6.5 second looping videos that can be uploaded to Twitter.

This new version will let users shoot 6.5 second looping videos, but can only share them to Twitter or save them in their camera roll.

Today’s app update, the Vine Camera, lets you keep making Vines & posting them to Twitter, where they now loop! 🎥

— Vine (@vine) January 17, 2017

Users will not be able to transfer their followers to Twitter, but Vine is encouraging its members to use ‘Follow on Twitter’.

“On January 17 the Vine app will become the Vine Camera,” Vine shared in FAQs on the site. “We will notify you through the app before this happens. The Vine Camera will allow you to make 6.5 second looping videos and post them to Twitter, or save them to your camera roll in a logged out state.”

Vine was founded in June 2012, and Twitter acquired it in October 2012, just before its official launch.

As of last year, the app had over 200 million active monthly users and more than 1.5 billion loops have been viewed since inception.

Content, Mobile, Social, Video, Viral Twitter, video

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT