A new study of Google search results by Searchmetrics identifies the key retail-specific factors that online retail and ecommerce marketers should consider to help their sites perform well in search.
There has been a 170% increase in Demand for Location Data and 20% increase in CPM, with mobile ad players reaping the benefits of a more personalised, relevant and timely user experience, according to new research.
Almost two-thirds (66%) of digital marketers are now questioning if they really know their audience at all, following the surprising rise in populist sentiment in 2016 – post Brexit and Trump. In a bid to better understand audiences, a whopping 94% of marketers will now place emphasis on finding out what their customers are actually … [Read more…]
Average days sales outstanding for client invoices have grown to an all-time high of 86.42 days, an increase of 20 days since 2013, according to new research.
A quarter of marketers (26%) believe their companies are still unprepared for the introduction of the EU General Data Protection Regulation (GDPR), with just over half (56%) reporting that they feel prepared and 5% believing it’s not their responsibility, according to new research.
Two-thirds (66%) of marketing professionals no longer include mobile apps in their marketing campaigns, according to new research.
Kylie Cosmetics and Jetstar Asia have generated most social media buzz this Valentine’s Day, according to new data from Socialbakers.
From failed super-efficient websites to spiteful business tactics, the new graphic on the world’s most expensive domain name sales covers the very top end of Internet marketing moves.
Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.
Brazilian beer Skol is the most valuable brand in Latin America for the second year running, but there has been a 22% decline in total brand value since 2015, according to new research.