Top tips for marketers looking to score with seasonal marketing
Håkan Thyr, Director, Strategic partnerships, EMEA at ChannelAdvisor, offers some top tips for online marketers looking for extra visibility during peak seasons.
Author: Robin Langford
Ad blocking levels have “stabilised”- IAB
The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.
Ads at the Oscars: Which brands spend the most?
The Oscars’ are now most expensive TV buy after Super Bowl with number of commercials soaring, generating $115m in ad revenue, according to new research.
WhatsApp takes on Snapchat with expiring messages
WhatsApp is adding a new feature that lets users tag messages ‘at this moment’ which vanish once opened, or after 24 hours.
Computer Love: Can AI and augmented reality boost online dating
The Tinder dating app could include artificial intelligence and augmented reality in the future, to help people find the perfect match, according to its founder.
Nosy nations: Spanish most likely to click on “confidential” emails
Spain has topped the list of nosy nations as confidential information spurs a 48% increase in clickthroughs, according to new research.
The challenge of the cross-channel consumer – using Big Data to understand identity
Matthew Dunn at Experian, looks at cross channel consumer challenges and how it integrates with big data.
Brands to benefit from Oscars-inspired ‘movie tourism’ this weekend
Brands are advised to keep one eye on the big screen this weekend to cash in on ‘movie tourism’ – travel inspired by films – as the Oscars are set to prompt people to plan their next trip, according to lastminute.com group.
Mobile to overtake TV as top video screen in UK
Mobile is set to be the number one video screen in the UK, leading to a predicted increase in mobile ad spend in 2017, according to new research.
Google to replace paid site search tool with ad-funded version
Google is phasing put its paid-for internal site search function, moving all customers over to a free ad-funded version by the end of the year.