Snapchat demographics: US “less dominated by 18-24s compared to UK”
Ahead of today’s expected Snapchat IPO, Verto Analytics loos at how US usage of the popular messaging app compares to the UK data.
Author: Robin Langford
Half of marketers “feel disconnected from the senior leadership team”
Over half of marketers (52%) think that other C-level execs don’t understand marketing, as marketers realise they need to do more to communicate the value of martech at a business level, according to new research.
Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event
To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.
Google reveals latest robot (and this one can rollerblade)
Boston Dynamics, the robotics company owned by Alphabet has revealed its latest humanoid robot, and this time it’s on wheels.
Nokia relaunches iconic 3310 mobile model
Former mobile market leader Nokia has re-released its classic 3310 model at Mobile World Congress, 17 years after it was first launched.
Personal loan paid search ad spend grew 101% in just 2 years
Paid Search ad spending on the personal loan keyword group increased 101% from 2014 to 2016, despite the number of advertisers decreasing by nearly half during that time period.
Top data leaders of 2017: Sainsbury’s Andrew Day tops list
Now in its fourth consecutive year, the DataIQ 100 has been revealed once again to highlight the UK’s key industry leaders who drive business success from the intelligent use of data.
AOL strikes global mobile data deal with Adsquare
At Mobile World Congress, AOL and mobile data exchange, adsquare, announced a new partnership to bring adsquare’s unique data of 360 million mobile consumers globally together with the ONE by AOL platform.
Oracle teams with Mastercard for new digital payments system
At Mobile World Congress, Mastercard announced a global partnership with Oracle that is designed to deliver a streamlined digital payment experience to the retail and hospitality industries.
British preference for going online on smartphones nearly doubled over 5 years
Preference for going online via trusty smartphones has doubled in 5 years in the UK, according to new research from Google.