Robin Langford, Author at Netimperative

Huawei told it can’t use Google apps on new phones

August 29, 2019

Huawei’s next generation of smartphones will not be able to use Google apps and services under the current US trade ban, Google has said.

Fake news confusion: ‘Inconsistent approach hampers fight against disinformation’

August 29, 2019

There are significant variations in the approaches taken by governments across the world to dealing with disinformation, often referred to as ‘fake news’ in popular verbatim, according to a new report.

The rise of the international shopper: Global consumers look overseas for online bargains

August 29, 2019

Over half of ecommerce platfiorms 'won't be fit for purpose next year'

58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.

Airship buys Apptimize to boost mobile testing for clients

August 28, 2019

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Gaming for grades: eSports booming in education sector

August 28, 2019

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

Snapchat opens ‘Lens Studio’ to creators

August 28, 2019

Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]

Location data: marketers ‘wasting two-thirds of budget on poorly targeted ads’

August 28, 2019

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

Kerry Foods launches £3m marketing campaign

August 27, 2019

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

BBC to launch Alexa rival ‘Beeb’ next year

August 27, 2019

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Beauty retailer Feelunique partners with Contentsquare to boost insight

August 27, 2019

Online beauty retailer Feelunique has partnered with Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for a replatforming of its online presence.