Top tips: How can B2B marketers improve customer segmentation strategies?
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
Author: Editor
Top tips: All aboard the social media express
Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…
TV and gaming unite: TF1 and Bigpoint enter joint agreement
French broadcaster TF1 is expanding the online-gaming portal for its media group through a partnership with European online games giant Bigpoint.
Roundtable report: Mobile gaming not to be ignored
Businesses are foolish to ignore the popularity of mobile gaming in a successful digital strategy, according to a panel of experts who gathered at a round table held by hosting specialist UKFast.
Top 10 global retail sites: Amazon accounts for 1 in 5 of all web visits
In terms of retailers, Amazon sites reached the largest global audience with more than 282 million visitors in June, or 20.4% of the worldwide Internet population, according to new research.
Daily Mail ‘most popular news site in Europe’
In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe, up 11% from a year ago, with the UK’s Daily Mail leading the way, according to new research.
Hewlett-Packard buys Autonomy, ditches mobiles and PCs to become software maker
In a dramatic move, Hewlett-Packard plans to discontinue its tablet computer and smartphone products, and to sell or spin-off its PC arm, as the US firm buys software giant Autonomy for £7.1bn.
Android ‘to be top global mobile ad OS by the end of 2011’
Google’s acquisition of Motorola Mobility this month will strengthen Android’s ambitions to lead the global ad market by the end of the year, according to new data.
Guest comment: Publishers reach a crossroads- the untapped potential of mobile advertising
Although traditional publishers have focused on creating mobile and web apps few have managed to mix mobile advertising without being too intrusive. Luca Ascani, Chairman and Co-Founder of Populis, argues that the time has come for European publishers to take mobile advertising seriously.
Right to reply: $40m VoucherCodes deal could outsmart Groupon
The recent acquisition of VoucherCodes.co.uk by WhaleSharkMedia could be an astute move by the US venture capital group to build a powerful rival to Groupon in Europe, according to Doug Scott, founder of DiscountVouchers.co.uk