Unilever ties with WPP for multi-channel shopper marketing tools
WPP has struck a deal with Unilever in the US, that will see the ad giant provide customised shopper marketing tools for the FMCG brand.
Author: Editor
Advertisers ‘pay 3 times more for cookie-based ads’
Online ad exchanges cost three times more for cookie-based ads that have access to data about other Web sites that consumers have visited, according to a new study.
A day in the life of a tablet user: iPad generates four times more traffic than Android in US
While Android makes headway in many regions, Apple continues to dominate the tablet market in the US, with iPad users generating 4 times more traffic than people on Android tablets.
Linking to free web content ruled ‘legal’
Websites can link to freely available online content without seeking permission from the copyright owner, according to a landmark European court ruling.
Google buys sound wave ID firm SlickLogin
Google has bought SlickLogin, a firm that develops sound wave identification technology to help users login to apps.
80% of small businesses ‘turning to social media’ for leads
Of the 81% of small- and medium-size businesses that use social media, 94% use it for marketing purposes, according to a new study.
Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.
Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.
Top smartphone apps in Southeast Asia: Facebook and Google Play lead way
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popula, according to new research.
Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.