Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.
AI can assist marketers in many ways, from qualifying raw leads to predicting customer behaviour. Farhad Divecha, AccuraCast, UK Managing Director looks at practical PPC campaign considerations that an AI can assist with.
The vast majority (74%) of UK retailers do not correctly attribute footfall to digital spend and 68% are unsure of the return on investment their most recent digital marketing campaign achieved, according to new research.
With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.