As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
If January was anything to go by, 2018 promises to be an interesting year for technology. Yemi Olagbaiye, Head of Client Services, Softwire, provides a run-down of six tech trends everyone will know about this year.
Twitter has surprised investors by posting its first-ever quarterly profit, just a year after reporting a massive loss, but still faces challenges such as stagnant user numbers and the use of its platform for abuse.
US slow cooker brand Crock Pot suffered a PR nightmare after it was featured in the plot of a popular TV show- but a Super Bowl ad from NBC and some savvy social media marketing helped reverse its fortunes.
YouTube’s viewership has stagnated as the platform nears saturation point, Dale Lovell, Co-Founder, Chief Marketing & Partnership Officer at native advertising platform ADYOULIKE, looks at why native video formats could be the way forward.