Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.
Brexit is causing uncertainty in all areas of business. But is it all bad? Ashley Carr, Managing Director of Neo PR looks at the steps business owners need to take if they are to weather the storm that is Brexit.
Media quality transparency has been found to be the greatest threat to advertising budgets according to brands (83.3%) and brand safety – delivering ads adjacent to risky ad content – the biggest threat according to agencies (72.7%), according to new research.