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Travel

Only 25% of charity apps accept donations

November 29, 2017

Three quarters (75%) of charities don’t offer apps capable of making or managing payments, despite almost half (45%) of UK consumers making donations via a mobile device in the last year and 65% using their smartphone or tablet to pay for goods or services.

E-commerce, Mobile, News apps, marketing, Travel, UK

Brits want AI to help choose their holidays

November 17, 2017

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

Content, E-commerce images, Search, technology, Travel, UK

Black Friday email tips: Brands must focus on emotions, not just deals

November 15, 2017

Invoking emotion, as well as offering attractive deals, holds the key to breaking through to UK consumers facing email overload this Black Friday and Cyber Monday, according to new research.

Ads, Content, E-commerce brands, email, marketing, Travel, UK

Brits demand better mobile technology from travel industry

October 30, 2017

Travel agents and operators are coming under increasing pressure to improve their mobile offering, as more than half of UK holidaymakers are frustrated by the lack of mobile innovation when travelling abroad, according to new research.

E-commerce, Mobile local, smartphones, technology, Travel, UK

Artificial Intelligence to power workplace of the future

October 25, 2017

Artificial Intelligence (AI) is becoming one of the key drivers in changing the face of the workplace by 2025, and many of today’s working practices, productivity tools and physical environments will become obsolete over the next eight years, according to a new report.

Mobile demographics, technology, Travel, UK

How travel brands capitalise emotional and functional relationship with customers [INFOGRAPHIC]

October 23, 2017

Top travel brand marketing falls into one of two types of connection with customers: ‘Emotional’ or ‘Functional’, with Thomson and Booking.com leading the way, according to new research.

Ads, Content brands, infographic, local, marketing, Travel

Uber app tops chart despite London ban (but competitors also thrive)

October 13, 2017

Uber’s app has soared to first place within the App Store Travel category, according to data from Hitwise, indicating London passengers are still keen to use the firm’s services despite having its license stopped in the city.

Mobile, Regulation security, Travel

Snapchat debuts ‘Context Cards’ with local information

October 11, 2017

Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.

Ads, Content, Mobile, Search, Social, Video content, local, Maps, Search, Travel

How travel brands can win trust [INFOGRAPHIC]

October 3, 2017

Consumers want travel brands to provide value for money (59%), as well as ease of use (58%) and a good customer services (58%), according to new research.

Uncategorized brands, infographic, Travel, UK

TFL denies plans to sell London tube passenger’s wi-fi data to advertisers

October 2, 2017

Transport for London says it collects Wi-Fi connectivity data to “better understand journey patterns and improve services”.

Ads, Mobile, News advertising, Privacy, retail, Travel, UK
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