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Revealed: The most successful health and fitness influencers

March 16, 2021
Revealed: The most successful health and fitness influencers
Revealed: The most successful health and fitness influencers

Health and fitness personalities have increased over the past year across all social media and Currys PC World has revealed the Top 100 Most Popular Health and Fitness Influencers in the World, highlighting their earning per year, per post and number of followers amongst other metrics.

Content, Social content, social media

SXSW 2021 goes virtual with AI-powered event platform Swapcard

March 3, 2021
SXSW 2021 goes virtual with AI-powered event platform Swapcard
SXSW 2021 goes virtual with AI-powered event platform Swapcard

SXSW Online is taking its 2021 event virtual and has chosen Swapcard, the leading AI-powered engagement and matchmaking platform for premium events, as the official event platform.

Uncategorized social media

WhatsApp to cut off messages for all who reject new data terms

February 22, 2021
WhatsApp to cut off messages for all who reject new data terms
WhatsApp to cut off messages for all who reject new data terms

WhatsApp is making a second attempt to get its users to accept an updated privacy policy after the initial effort in January sent many people to rival messaging apps.

Regulation, Social Regulation, social media

Facebook blocks Australian users from viewing or sharing news in legal row

February 18, 2021
Facebook restores Australia news after government amends licensing law
Facebook restores Australia news after government amends licensing law

Facebook has blocked Australian media organisations and users from sharing news content on the platform, following a row between tech firms and the Australian government over licensing payments.

Regulation, Social Regulation, social media

Weetabix sparks social media storm with Baked Beans mashup

February 16, 2021
Weetabix sparks social media storm with Baked Beans mashup
Weetabix sparks social media storm with Baked Beans mashup

Weetabix Food Company has reported a surge in sales of its cereal, after it tweeted a controversial pairing with Heinz Beanz as part of a Sainsbury’s promotion.

Ads, Video, Viral social media

Bumble dating app tops $13bn in market debut

February 15, 2021
Bumble dating app tops $13bn in market debut
Bumble dating app tops $13bn in market debut

Dating app Bumble, famous for putting women in charge of making contact with potential matches, has soared to a market value of more than $13bn after listing shares.

Content, Social social media

Pinterest reports strong revenue growth

February 9, 2021
Pinterest reports strong revenue growth
Pinterest reports strong revenue growth

Pinterest reported fourth-quarter 2020 results, with strong user growth on the back on lockdown and Christmas activity.

Social social media

Snap shares fall despite a growth in user numbers

February 9, 2021

The social media firm announced financial results for the quarter and full-year ended December 31, 2020. Fourth quarter revenue increased 62% year over year to $911m, with daily active users increasing 22% year over year to $265m. Fourth-quarter operating cash flow improved 21% year over year to $53m and net loss and adjusted EBITDA were … [Read more…]

Social ecommerce, social media

Guest comment: What is on the horizon in 2021 for social media?

February 5, 2021
Guest comment: What is on the horizon in 2021 for social media?
Guest comment: What is on the horizon in 2021 for social media?

2020 was a disruptive year for every sector, not least for influencer marketing, which brands used to reach consumers at the expense of print, OOH, and broadcast advertising. Mary Keane-Dawson, Group CEO of global influencer marketing agency TAKUMI, offers insight on the key influencer marketing trends of 2020 and her predictions for the sector in … [Read more…]

Social social media

Blast from the past: Social network pioneer Bebo makes surprise return

February 3, 2021
Blast from the past: Social network pioneer Bebo makes surprise return
Blast from the past: Social network pioneer Bebo makes surprise return

Social network trailblazer Bebo is making a return to app stores this month, eight years after closing down due to bankrupcy.

Social social media
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