Top tips: How Facebook’s News Feed updates push innovation in digital publishing
Bart Mroz, the CEO of digital commerce consultancy SUMO Heavy, looks at how Facebook’s news feed changes will lead to innovation in digital publishing and marketing.
media
Global TV habits of young adults: Time shifting and reality TV dominate
The way young people consume media is chaning rapidly across the world, with a focus on time-shifting and reality TV content, according to new research from Eurodata TV.
SpotX debuts “content syndication suite” for publishers
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.
Marketing and IT: 3 tips for effectively involving IT in your marketing technology roadmap
“Data Management technology; great… *sigh*, but how much IT resource do we need?” Tomas Salfischberger, CEO and co-founder, Relay42, looks at how Marketing and IT can improve their working relationship.
Shutterstock takes on Photoshop with online image editor
Shutterstock Editor features include professionally designed templates and the ability to upload personalized visual content such as a logo or business image, save designs for editing later, and publish finished designs to social networks are now available from within the application.
Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
US election: Which presidential candidate has the best email marketing campaign?
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.
UK ad viewability remains below 50%, costing advertisers £154m a quarter
For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week.
Cybercrime costs UK £10.9bn per year – report
The annual cost of fraud and cybercrime in the UK is £10.9bn – the equivalent of £210 per adult, according to new research.
Pop culture clothing site Absolute Cult launches consumer website
Clothing retailer Absolute Cult, which prints Star Wars, Marvel Comics and Disney garments, is launching a new consumer website with SpinMe’s imaging technology following successful shop fronts on Amazon and eBay.