This week saw the Advertising Standards Authority’s new remit come into effect, giving the UK watchdog more power to penalize firms that run misleading claims on their websites and social media profiles. Richard Anson, CEO and co-founder of Reevoo looks at the implication of these new rules on user reviews.
Google has altered its search algorithms to penalise sites offering “low-quality” content, saying 11.8% of searches will now show changes in the “top few” results on the first page.
From today, the Advertising Standards Authority (ASA) in the UK extends its powers to regulating companies who advertise on the Internet including social networking platforms.
SAY Media has unveiled the SAY 100, a collection of online voices that help shape opinion on a variety of subjects, including technology.
Is it wise for businesses to publicise their client base on Twitter? Can they measure the impact of social media as part of a marketing campaign? And is there any place for the hard sell amongst a firm’s tweets? A panel of social media experts answered these questions and others at a recent round table … [Read more…]
Search technology firm Kenshoo has launched its ‘Landing Page Watchdog’, a tool that uses real-time monitoring of search advertising landing pages to help measure and act upon social media campaigns.
Amazon has launched its streaming video service for paying Amazon Prime customers in the US.
MediaMind Technologies has launched MediaMind Blocks, a library of ready-made, downloadable codes for a range of rich media advertising formats.
Kyazoonga.com, the website selling tickets for the Cricket World Cup final in Mumbai’s Wankhede Stadium in April, crashed seconds after they went on sale yesterday sparking furious complaints from fans. Nick Bond, web performance specialist at web traffic management company Zeus Technology, looks at the implications of such a high-profile crash.
A London Met graduate who started his Twitter business two years ago whilst studying for his MBA has now sold it for an estimated $10-15 million.