First product placement appears on UK TV
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
ITV show ‘This Morning’ was the first UK TV programme to feature product placement under new advertising rules last week.
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
Eptica has updated its multi-channel customer interaction suite including an integrated social media interaction platform, letting customers listen, respond and interact successfully with customers and prospects on social media.
Marketers are still overlooking email marketing best practice, even though they are sending significantly more emails and spending more budget on this channel than they were five years ago, according to new research published today.
The official Royal Wedding website marking the marriage of Prince William and Kate Middleton is launched today by St James’s Palace.
French Internet users spent over 4 hours on social networking sites during December 2010, with Facebook and Skyrock proving to be the most popular destinations, according to new research.
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
How has Bing’s inclusion of Facebook ‘liked results’ affect the way we search? Edinburgh-based SEO experts QueryClick takes a closer look.
For the first time, standardised key metrics for measuring advertisements have been established for the mobile interactive industry, via a joint effort by the Interactive Advertising Bureau (IAB) and the Mobile Marketing Association (MMA).
Men are more likely to use smartphones and apps to shop, while women are more likely to use Facebook when choosing a purchase, according to a new report.