UK online adspend ‘now accounts for 3 in every 5 pounds spent’
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, 0.8 percentage points ahead of forecast, according to new research Warc and the Ad Association.
marketing
UK shoppers begin Christmas search as early as August
UK consumers are starting their search for that perfect Christmas present as early as August, suggesting an increasingly fragmented festive retail period, according to new research.
Event report: Connecting the organisation to deliver connected experiences
This week saw #Digitas CX2020 take place in London, looking at the challenges in customer experience in 2020. Matt Holt, Digitas UK Chief Strategy Officer, welcomed a bumper audience to the event at London’s Soho Hotel, kicking- off proceedings by outlining “The Experience Problem”.
Mumsnet increases personalisation for 10 million monthly users with Kameleoon
Parents web forum Mumsnet is improving the experience for its community with innovative personalisation technology from Kameleoon.
Lastminute debuts ‘Holiopathy’ ad campaign for January blues
lastminute.com has launched an insight-based multi-channel, international marketing campaign, dubbing the term ‘Holiopathy’ to promote its packaged products as a medicine-like remedy to January blues.
Dennis Publishing launches ad platform Nowse for brands
Dennis Publishing is launching Nowse, a targeted marketing service letting brands connect with the firm’s online audiences, including The Week, IT PRO, Auto Express and Money Week.
Advertising Doesn’t Work, But Partnerships Do
With most millenials no longer trusting traditional marketing, are partnerships the new way forward? Alex Springer, Director, Sales and Solutions EMEA, at Impact looks at why businesses are moving away from traditional advertising, and looking to partnerships to help reach new audiences and result in customers – without breaking consumer confidence. At this time of … [Read more…]
Access creative agency retains Welsh Government contract
Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services.
Telegraph ditches ABC circulation audits to focus on ‘subscribers-first’
The publisher of the Daily Telegraph is pulling out of ABC circulation audits, saying it is no longer a ‘key metric’ for its subscriber-first strategy.
The 100 trends that will shape the new decade: Mutiverses and anti-Instagram dining
From multiverse exploration to anti-Instagram dining, a new report looks ahead to the defining trends in consumer behaviour and innovation for 2020.