marketing
Top tips: Why your marketing attribution approach probably needs an overhaul
The majority of marketing attribution approaches are in need of a revamp. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland addresses the different approaches to marketing attribution and the need for breaking away from these traditional approaches through implementing predictive and prescriptive analytics.
Top ecommerce tips: Why focusing on product imagery will drive brand advocacy
Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.
Graduate vs. experience: The true cost of recruitment
Recruitment is an important part of any business and getting the balance between a higher paid experienced starter or the cost of training a graduate is crucial. New research looks into which candidates would be more beneficial to your company, highlighting resources such as training, and job expectancy in the IT and Media industry.