marketing Archives

Best Christmas ad? AI face-reading tech crowns Heathrow Teddy Bears top

December 3, 2018

Realeyes measured viewers’ emotions and attention levels through facial expressions and body language and found airport ad was most engaging from this year’s festive crop.

Trust and technology: the secrets to sales success

November 29, 2018

Trust is the primary concern for salespeople in the UK; while buyers seek out salespeople with the best understanding of their needs, according to new research.

Google’s new ‘zero results’ gamble: What does it mean for content marketing?

November 29, 2018

After this week’s news that Google has actually launched zero search results for time, conversions and maths, Nathan Abbott, Content Manager at by Kaizen has conducted some research into what this means for the content marketing industry.

Best Christmas ads of 2018: Iceland beats John Lewis for social buzz (but not YouTube views)

November 28, 2018

Following a bumper month of discussion and festive spirit around the UK’s top Christmas ads, social media marketing firm Socialbakers have compiled league tables showing which brands are winning the Christmas Ad War across Facebook, Twitter, and YouTube.

Revenue AI: Identifying areas for net revenue growth

November 28, 2018

James Isilay, CEO at Cognism looks at how AI can help sales and marketing teams identify key areas for growth and business opportunities.

Black Friday social buzz: Smaller brands win Facebook as beauty brands win Instagram

November 27, 2018

With Black Friday over for another year, which brands created most social media buzz around its sales?

Matalan chooses ContentSquare to enable omnichannel strategy

November 26, 2018

Matalan has chosen ContentSquare’s industry-leading user experience (UX) analytics solution to enhance its online performance and help the digital teams, including insight, marketing, UX, trading and content teams, create a seamless omnichannel experience.

Paco Rabanne targets Instagram shoppers with ‘immersive Christmas Market’

November 23, 2018

Paco Rabanne is launching a ‘fragrance-inspired’ Christmas Market, which will pop up in four locations across the nation over the Christmas period, designed to boost awareness and enourage Instragram photo opportunities.

Black Friday 2018: How payments technology can boost your profits

November 23, 2018

Mobile shopping was the dominant trend for the 2017 Black Friday shopping season. But how can retailers make the best of this brave new world of ecommerce? Sage, the UK’s largest tech company, explore how retailers can ride this trend to ecommerce success.

Four steps to creating a successful digital marketing campaign

November 22, 2018

Following the revelation that 99% of businesses plan to up their spending in that department next year, Peter Bell at Marketo offers advice on how to build a successful digital marketing campaign.