Peroni online content hub promotes Italian heritage
SABMiller has launched a UK online hub promoting the Italian heritage of its Peroni Nastro Azzurro brand.
marketing
Colgate ‘Invisible Nasties’ Facebook fans get coupon for 360° toothbrush range
Colgate has engaged Coupons.com (UK), the leading provider of secure digital coupon promotions for FMCG brands and grocery retailers, to manage coupon distribution on Facebook for their ‘Invisible Nasties’ campaign.
Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks
The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]
Facebook halves number of ad formats: simpler options for marketers
Facebook is reducing its number of ad units by half, as the social network looks to encourage more advertisers to the site with a simpler format range, tailored to key marketing objectives.
Apple files for iWatch trademark in Russia?
Apple has filed for ownership of the ‘iWatch’ trademark in Russia, amid rumoured that the firm is developing a smartwatch device, according to a news report.
Guest comment: Connecting commuters: on the road and always online
Andrew Barnett, MD at Ubiquitous discusses the arrival of Wi-Fi in the black taxi, something to be hailed by passengers and marketers alike.
Samsung debuts ‘waterproof’ Galaxy S4 Active to rival Sony Xperia Z
Samsung is to launch a waterproof and dustproof version of its flagship Galaxy S4 smartphone, featuring an ‘Aqua’ mode for underwater photos.
Smartphone usage data: A day in the life of a mobile user
The average adult smartphone user in the US spends 58 minutes daily on their device, with iPhone users spending longer than Android users, according to new smartphone usage data.
UK email trends: Marketing messages ‘hit all-time high’
Marketing email volumes in the UK hit an all-time high during the first half of 2012, with over three billion emails sent on average monthly, according to new data.
Lessons learned from online gift retailing: an ecommerce guide
Online gift retailing is big business nowadays. This guide from search and merchandising software provider SLI outlines search and navigation tips to guide shoppers to the ideal gift and drive more customer engagement and higher conversions.