Top tips: Securing customer loyalty in 2014
Are loyalty cards fit for purpose? CloudSense’s Josh Morse looks at why brands need to be doing much more to take loyalty to the next level in 2014.
marketing
Lovers leave Valentine’s Day shopping until last minute
Valentine’s Day shoppers in the UK buy their presents a week before the most romantic day of the year, according to new research.
How is mobile used by the travel sector? (Infographic)
Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
Social media at the winter Olympics: How did the first day fare?
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games.
KFC Russia puts customers in spotlight for social media campaign
KFC Russia is inviting customers to star in a TV commercial, via a new campaign that incorporates outdoor, TV and social media advertising.
Bruno Mars and David Beckham among Twitter Winners on Super Bowl Night
Super Bowl half time performer, Bruno Mars, generated more tweets per minute during the event than the other live act, Red Hot Chili Peppers, and he also beat rock band, U2, which premiered its new single in a half time commercial, according to a new analysis of Twitter activity.
DG Media Mind rebrands to focus on online only
Marketing technology firm DG Media Mind is rebranding to Sizmek, following the sale of DG’s TV distribution assets to Extreme Reach for $485 million, in a move that will see the firm focus on its online ad management platform.
UK now second biggest exporter of retail
The amount of overseas consumers searching for British brands increased 64% year-on-year at the end of 2013, making the UK the second largest exporter of retail after the USA, according to a new report.
Social media revolution ‘has only just begun’- KPMG
As Facebook celebrates its 10th birthday, Malcolm Marshall, KPMG’s head of Information Protection & Business Resilience argues that we have only just seen the start of the social media revolution.
Guardian News & Media director named as DMA chair
Julia Porter, Guardian News & Media’s director of consumer revenues, has been named as the newly elected chair of the Direct Marketing Association (DMA). Porter succeeds Scott Logie, partner at the Mothership Group and MD of Red Wigwam, who took up the chair in January 2011. Shaun Bailey, chief executive of Jacob Bailey, chair of … [Read more…]