Silverpop debuts marketing automation for ecommerce ads
Silverpop has launched a new platform that aims to deliver advanced marketing automation capabilities to the ecommerce space.
marketing
McDonald’s first SnapChat marketing campaign: LeBron James stars in mobile ‘story’
McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.
Jose Mourinho becomes Yahoo football ambassador
Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014.
Case study: Square Meal gets 400% conversion boost with predictive technology
Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response.
Mobile accounts for 30% of US cinema ticket sales
Nearly a third (30%) of movie tickets are bought on mobile phones in then US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB.
Google takes voice search to Chrome: The rise of conversational search
Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software.
Blogger engagement service hits 1,000 members
A blogger engagement service which acts as a marketing tool for wide ranging brands is today celebrating its 1000th member sign up, signifying an audience of around five million reached.
94% of consumers expect brands to offer click-to-call on search results
Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.
Online reviews ‘boost business revenues by 40%’
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers
Gmail adds simple ‘unsubcribe’ button for marketing emails
Google has integrated an unsubscribe option to Gmail, helping users opt out of marketing messages without having to search for obscure unsubscribe links in emails.