Silverpop has launched a new platform that aims to deliver advanced marketing automation capabilities to the ecommerce space.
new ‘Purchase Insights’ tool provides information about the amount of revenue attributable to email, how multi-touch campaigns increase revenue, and the impact of their campaigns on total orders and average order value (AOV).
Engagement Insights’ tailers Silverpop’s scoring functionality to the customer lifecycle, measuring RFM metrics, engagement levels , lifetime value (LTV), how engagement is changing over time and how likely engaged customers are to buy.
“Most marketers aren’t asking for specific features, they need help solving business problems and they want the path to success to be as convenient as possible,” said Bill Nussey, CEO of Silverpop. “With these new solutions, retail and ecommerce marketers can come to us with a challenge and we can help them make a positive impact more quickly and easily than any other approach in the market today. These solutions are focused on outcomes and we are looking forward to seeing them improve results for an already very successful segment of our customer base.”