For digital marketers looking to enhance conversion rates and expand their business, A/B testing allows them to get the most out of their web traffic and make informed decisions on their strategy. This infographic offers a guide to how this valuable marketing technique works.
With the festive shopping frenzy fast approaching, Matthew Napleton, Marketing Director, Zizo, identifies the four key areas that retailers should be aware of when it comes to improving their returns strategy, and highlights how data analytics can assist this process.
In a dramatic judgement, the European Court of Justice has struck down the Safe Harbour agreement that has allowed companies to transfer data to the US. But while the ruling has potentially serious impact in the long term, marketers don’t need to panic just yet.
Advertisers spent a record £3.98bn on digital advertising in the first half of 2015, up 13.4% year-on-year despite a surge in ad blocking software, according to new figures from the IAB.
Only 18% of European businesses surveyed have fully implemented a digital testing strategy, according to a new study.
Is the traditional ‘marketing mix’ dead? ‘Place’ and ‘promotion’ are dropping out of the classic 4ps (place, promotion, price and product) in favour of online reviews and offers, according to new research.
It’s getting more expensive to advertise on apps, with app download volumes and marketing costs continuing to rise as brand marketing spend migrates to mobile, according to new research.
The Internet Advertising Bureau (IAB UK) has released a set of guidelines to help the marketing industry provide more transparency to consumers around digital advertorials.
A week on from the latest iPhone launch, how are adoption rates faring? New research looks at usage rates over the weekend.
Rebecca Hennessy, Experian Data Quality’s Head of Marketing, details the four common problems that marketers face today, explaining how a well-developed data strategy can help to overcome these challenges and drive better outcomes.