Johnson & Johnson debuts YouTube channel in India
Baby care brand Johnsons has laucnhed a YouTube channel with over 100 videos across 12 categories, amid a sharp rise in searches for parenting advice.
marketing
New marketing boss at Dropbox
Dropbox has appointed Carolyn Feinstein as its new Chief Marketing Officer, leading the cloud storage firm’s global marketing organisation.
US election: Which presidential candidate has the best email marketing campaign?
Donald Trump’s email marketing campaign is outperforming Hillary Clinton’s by 12.9 points to 11.0 across six separate marketing parameters, fuelling the surge in small-dollar donations to the Republican candidate, according to new research.
Top personalisation tips: Beginning to achieve multi-channel campaign management
As customer expectations rise, the ability to deliver both tailored offers and content that reflects customer interests and behaviour consistently across every channel is becoming imperative. In the final part of this three part series, Oren Cohen, Head of Personalisation, EMEA at Optimizely, explains why companies can personalise their websites using data from any channel.
Guest comment: Nightmare on email street
Lee Chadwick at CommuniGator examines new EU data protection laws that are keeping B2B marketers awake at night – and how they can invigorate customer conversion.
SEO split: Google mobile and desktop search to show different results
Google is completely splitting its search index into two distinct versions: a rapidly updated mobile one, and a separate, secondary search index for the desktop web.
Top mobile tips: The argument for speaking to consumers, not channels
With mobile spend predicted to be worth triple the spend on desktop by 2020, Todd Miller, Global Marketing Solutions, Cheetah Mobile, looks at how consumer’s connected device is a rich source of actionable information for marketers.
Nationwide debuts ‘Moneystuff ‘ Tumblr campaign
Nationwide is stepping up its efforts to reach 13-24-year-old consumers, partnering with Yahoo Storytellers for Tumblr for its ‘Moneystuff’ campaign.
HMV hires R.O.EYE to reach niche audiences online
HMV has appointed R.O.EYE as its digital marketing agency to reach niche audiences online.
Criteo buys ecommerce ad tech firm HookLogic for $250m
Performance marketing firm Criteo has signed a definitive agreement to acquire ecommerce HookLogic.