LinkedIn reaches 100m users in Asia
Microsoft-owned LinkedIn has passed the 100 million user-mark in the Asia Pacific region, driven mainly by India, according to new data.
India
Facebook debuts wireless access platform
Facebook is ramping up its efforts to bring internet access to remote parts of the world (and push its products in the process), with a new platform called OpenCellular.
Mobile experiences ‘make or break’ customer loyalty- study
The vast majority (85%) of consumers are unlikely to do business with the same organisation again following a bad mobile experience.
World’s cheapest smartphone: £3 smartphone to launch this week
An ultra cheap Android smartphone has gone on sale in India, costing just 251 rupees (£2.77).
Cannes Lions Case Study: Ariel washing powder gets dads to #sharetheload
This social media video for Ariel washing Powder was hailed by Facebook’s Sheryl Sandberg as “one of the most powerful” she’d ever seen. The Indian ad campaign encouraged men to do their fair share of housework.
Cannes Lions 2016: India’s first transgender pop group scoops prize for Red Label Tea
A campaign featuring transgender pop band ‘from India has won the second annual ‘Glass’ Award at Cannes Lions, for its work to promote gender equality.
Global apps index: Brazilians ‘most active demographic’ [INFOGRAPHIC]
Brazilians are the most active demographic in terms of both usage and engagement, while the UK leads the world for shopping app use, according to new research.
Brexit delivery costs: Study claims leaving EU adds 30% to each import
Leaving the EU will add 30% to the price of an average import to the UK and cost the typical SME importer £163k a year through increased shipping costs, duties and taxes, red tape and border delays, according to a new study.
Unilever now spends quarter of ad budget on digital
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
Indian tech firms boost investment in London
Cobra beer founder Lord Bilimoria has welcomed India’s next high growth multi-national companies to London as new figures revealed the country’s tech firms are investing in London at an unprecedented rate.