Nostalgia boosts Father’s Day clicks by nearly 200%
A study of Father’s Day advertising preferences by Taboola shows UK consumers are unconsciously drawn to nostalgic black and white images.
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Authentic reviews are three times as important for online shoppers as product imagery
Nearly two-thirds (65%) of UK shoppers believe that seeing reviews from other customers is an important part of their decision-making process when making a purchase online, according to new research.
HubSpot and Taboola turn on content discovery for 40,000 brands
Discovery platform Taboola has announced a partnership with HubSpot, a CRM, marketing, sales and customer service platform. Partners of Taboola and HubSpot will now be able to seamlessly start content marketing campaigns with Taboola through the HubSpot platform.
Shutterstock uses IBM Watson AI to help marketers find images
Shutterstock is working with IBM to better enable marketers to build engaging media campaigns.
No more stereotypes: WFA debuts ad guide for progressive gender portrayals
The World Federation of Advertisers (WFA) has launched new guidance designed to help brands ensure their advertising reflects a more progressive portrayal of both sexes.
Retailers are losing online sales due to unhelpful websites
Almost half of consumers would be more persuaded to make expensive purchases online if websites were more helpful and contained better in-depth product information, according to new research.
Shutterstock uses AI to help people avoid image copyright issues
Shutterstock is making it easier for people to avoid using copyrighted images on Google Image Search with a new AI powered Chrome extension.
Hootsuite integrates with Pinterest
Hootsuite has struck a global partnership with Pinterest resulting in the native integration of the popular image-based social network into the social media management platform.
The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Virtual make-up: L’Oréal buys AI and AR firm ModiFace
L’Oréal has bought ModiFace, an augmented reality (AR) and artificial intelligence (AI) company, as the French beauty brand expands into technology.