Next month, Google is set to launch its web TV service in the UK , but can the internet giant transfer its success to the living room? Bill Scott, is Chief Operating & Commercial Officer at easeltv looks at three factors that could determine Google’s success or failure in the TV market.
Centaur Media has bought Econsultancy for £50m, as the publisher looks to focus on digital and events channels.
In 2011, worldwide ad spending totaled $488 billion, $72 billion of which was spent on U.S. television alone. Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake—and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding and … [Read more…]
Agence France-Presse (AFP) has launched “the e-diplomacy hub”, an Internet-based application that measures and visualises the presence and influence of diplomatic actors on Twitter.
This month saw Facebook open its social network to third party ad platform sfor the first time. Tim Cross, display director at NetBooster, looks at how advertisers can capitalise on this huge new market of 600 million users, while the social network’s investors now have a new line of clear revenue.
Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site.
Facebook is to phase out its Credits payments system in favour of users using real money in local currency to buy goods and services within the site.
Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions, according to research from comScore.
More than 127 million Latin Americans ages 15 and older visited a social networking destination from a home or work computer in April 2012, with the average visitor spending 7.5 hours social networking during the month, according to new research.
Around 40% of the money spent on accessing the web last year was spent on mobile internet usage, largely due to the growth of of smartphones, according to a new report.