Smartphone wars- Apple and Google to own 80% share of global market by 2016
Apple and Google will dominate the smartphone market in coming years, accounting nearly 80% share of the smartphone market by 2016, according to a new report.
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The Huffington Post says ‘Conversations Start Here’ in new UK campaign
The Huffington Post UK has launched a brand new content-led marketing campaign showcasing the content on the site and its blogs.
Coca-Cola crowdsources 50m Facebook fans for new campaign
Coca-Cola has marked its 50 millionth Facebook “Like” with a new campaign, drawing upon its social media fan base to identifying simple ways to ‘make the world a happier place’.
Grolsch begins social media drive with LBi
Dutch premium beer brand Grolsch has worked with LBi to launch a revamped global web presence grolsch.com, a Facebook hub aimed at joining up Grolsch’s digital and social content designed for sharing across multiple platforms.
YouTube offers New York Fashion Week videos with Rightster
Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
Video viral of the week: LEGO tells its story with 17-minute CGI cartoon
This 17 minute video from LEGO provides a prime example of how a brand can engage users with long-form online content, rather than 30 second TV commercials. See why its our video viral of the week below…
How connectivity influences global shopping
Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy, according to new research from Nielsen.
New boss at ADTECH UK
Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.
Rising prices ‘greatest factor in grocery purchase decisions’
Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research.
Subscriptions ‘to drive 15% global growth in digital music’
The global digital music market is expected to grow at 15 percent annually, reaching nearly USD$22.5 billion by 2017, according to global analyst firm, Ovum.