Mercedes-Benz Fashion Week in New York has a new portal offering YouTube content for publishers.
The portal has been created by IMG Fashion in conjunction with Rightster and YouTube.
The service will offer live stream and video on-demand content from Mercedes-Benz Fashion Week in New York will be distributed across a global platform providing unparalleled solutions for its designers, media and sponsors.
Press can access and embed video from the shows directly to their websites through one single portal: video.mbfashionweek.com.
Maybelline New York, official cosmetic sponsor of Mercedes-Benz Fashion Week has partnered with IMG Fashion and YouTube for the past three seasons to air shows live on the Live from the Runway channel at www.youtube.com/liverunway.
Live From The Runway presents more than 30 live streaming fashion shows and on-demand content all in one place.
This season, media can enhance their own coverage and engage their audience with premium content by embedding live streams of the YouTube Live from the Runway shows, as well as recorded video from 80+ designer shows.
For designers participating in Mercedes-Benz Fashion Week, the additional distribution avenues enabled by Rightster will now allow them to reach their target audience of consumers in any location, on online platforms from YouTube to FirstComesFashion.com and other leading blogging sites.
Peter Levy, Managing Director and Senior Vice President, IMG Fashion Events and Properties commented, “Our mission is to provide designers an ever evolving global platform to seamlessly connect with buyers, press and consumers. Our partnership with Rightster will increase access to high-quality video from Mercedes-Benz Fashion Week and provide exponential value to these brands as well as media who support the event, providing them with a global targeted distribution of both live and on-demand quality content.”
Charlie Muirhead, Founder and CEO at Rightster, commented, “We are very excited to partner with IMG Fashion, one of the most respected global leaders in the fashion industry. Rightster makes the task of distributing, promoting and getting advertisers for video content online more efficient and we look forward to working with IMG Fashion to deliver greater engagement for online media and targeted reach for fashion designers.”
video.mbfashionweek.com
