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global

Mondelez predicts online sales to hit $1bn by 2020

September 11, 2015

Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.

E-commerce advertising, brands, ecommerce, FMCG, global

Business culture becoming digitally mature – but people are lagging behind

September 10, 2015

Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research.

News agencies, brands, global, Search, technology

China’s economic woes don’t phase WPP

September 9, 2015

The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters.

Ads China, global

Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub

September 3, 2015

Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day.

E-commerce, Social global, Twitter, USA

Man United boosts digital marketing with global partnership

September 3, 2015

Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.

Ads, News content, digital marketing, global, sport, technology

Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace

August 26, 2015

In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…

Ads, Social, Video, Viral brands, Facebook, global, marketing, Twitter

Google testing video ads in search?

August 25, 2015

Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research.

Search, Video global, Google, Search, video, Yahoo

Digital start-ups compete for £150,000 Collider investment

August 24, 2015

Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.

Ads advertising, agencies, brands, content, global

IAB finally dumps Flash for HTML5 as video ad standard

August 19, 2015

The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.

Ads, Regulation, Video advertising, AOL, digital marketing, global, marketing

IAB to tackle ‘5 biggest issues in digital’

August 19, 2015

The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.

Ads, Regulation advertising, brands, content, Europe, global
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