Mondelez predicts online sales to hit $1bn by 2020
Mondelez is planning a major push into ecommerce as the owner of food brands including Oreo, Cadbury’s and Kenco, embarks on a cost-cutting drive.
global
Business culture becoming digitally mature – but people are lagging behind
Global brands are beginning to see a new business culture emerge as a result of digital transformation, but they have yet to really identify the digital capabilities needed to fully embed this change, according to new research.
China’s economic woes don’t phase WPP
The world’s biggest advertiser, WPP, remains an ‘unabashed’ bull about China despite slowing growth in the world’s second biggest economy causing market jitters.
Burger King makes ‘Peace Burger’ with smaller rivals after McDonald’s snub
Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day.
Man United boosts digital marketing with global partnership
Manchester United has struck a partnership with IT services company HCL Technologies as part of a new ‘digital transformation project’ to reach the club’s 659 million global followers.
Burger King to McDonald’s: Let’s make a ‘McWhopper’ for peace
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait…
Google testing video ads in search?
Google is reportedly testing sponsored video ads its search results, following in the footsteps of smaller rivals Yahoo and Bing, according to new research.
Digital start-ups compete for £150,000 Collider investment
Digital start-ups are being urged to sign up to the latest Collider accelerator programme, an initiative backed by brands including Unilver hunting for the next big things in marketing technology.
IAB finally dumps Flash for HTML5 as video ad standard
The Interactive Advertising Bureau (IAB) has updated its video ad guidelines, urging advertisers to stop using Adobe Flash in favour of HTML5 technology.
IAB to tackle ‘5 biggest issues in digital’
The IAB has begun a new initiative to tackle what it has defines as the five biggest issues in digital at the moment, including brand safety, viewability, fraud, (ad verification issues) and ad blocking and privacy.