SEO world rankings: Wikipedia and YouTube in fight to dominate Google searches globally
Wikipedia is the most visible website in Google’s organic search results globally, but YouTube is catching up very fast according to new research.
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Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers
The gender pay gap in the UK has grown for the first time in six years, but the freelancing sector is bucking the trend. Gali Arnon, CMO at Fiverr, looks at why there is such a dramatic difference between the attitudes of UK businesses in fair pay for women, and that of the freelance platform.
How the Coronavirus has (and has not) affected marketing spending
eMarketer has cut its outlook for global ad spending, after decreasing its ad spending forecast in China by more than 6%.
Hootsuite provides free access for non-profits and small businesses
Hootsuite announced today that it will provide free access to its Professional Plan to nonprofit organizations and small businesses most impacted by the COVID-19 crisis.
14% of Brits buy Disney+ subscription as UK faces prolonged time indoors
Interest in Disney’s new streaming service has risen significantly in the lead up to its launch on March 24th, according to new research.
Future of Retail: Barriers that prevent shoppers from saving the planet
Global media agency Mindshare has found just 4.8% of UK consumers prioritise buying organic and environmentally friendly products even though the majority care passionately about the future of our planet. A clear contradiction and gap often exists between people’s values and their behaviour.
Flexa: UK job platform for flexible working goes live
Flexa, a UK-based job platform dedicated exclusively to flexible working, has launched this week.
TV viewing audiences ‘still prefer traditional channels’
Over half of UK households say they mainly watch programmes on the five traditional channels, up from 46% two years earlier, according to new research.
Coronavirus hits China ad spending: Total media ad spend cut by 6.2%
Just months after the first case was reported, it is already clear that COVID-19 is having a negative impact on ad spending in China, with forecasts for total media ad spending cut by 6.2%, according to a new report.
Mobvista revamps mobile ad company under Nativex
Mobile ad tech firm Mobvista is upgrading to a group brand and restructuring its core businesses under the Nativex sub-brand.