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Six Nations teams up with Amazon for AI-powered rugby stats service

January 28, 2020
Six Nations teams up with Amazon for AI-powered rugby stats service
Six Nations teams up with Amazon for AI-powered rugby stats service

Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.

Ads Amazon, analytics, games, Italy, Maps

Media industry trends for 2020: Collaboration culture, remote working and voice assistants for everything

January 22, 2020

Andy Wilson, Head of Media, Dropbox, shares his insights about the state of the European media industry and how technology is fundamentally shifting the way professionals collaborate and communicate.

Ad tech agencies, content, games, Google, media

GAME to close 40 stores as customers switch to digital and streaming

January 10, 2020
GAME to close 40 stores as customers switch to digital and streaming
GAME to close 40 stores as customers switch to digital and streaming

Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.

E-commerce, E-commerce and E-retailing, Marketing through gaming games, retail, UK

GAME to close 40 stores as customers switch to digital and streaming

January 10, 2020

Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.

E-commerce, E-commerce and E-retailing, Marketing through gaming games, retail, UK

FA under fire for allowing Bet365 to stream matches for bets

January 8, 2020

FA allowed bookmaker Bet 365 to stream 23 matches over the weekend, drawing criticism for encouraging gambling in exchange for views.

Ads, Online video, Regulation, UK games, media, sport

In-game advertising extends beyond casual games as developer confidence grows

December 19, 2019
In-game advertising extends beyond casual games as developer confidence grows
In-game advertising extends beyond casual games as developer confidence grows

Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.

Ads, Marketing through gaming, Mobile advertising, analytics, games, video

Top Reddit trends of 2019: Bill Gates and Cookie Monster host most popular Q&As

December 6, 2019
Top Reddit trends of 2019: Bill Gates and Cookie Monster host most popular Q&As
Top Reddit trends of 2019: Bill Gates and Cookie Monster host most popular Q&As

Politics, technology and gaming were the most popular trends on the online community Reddit this year, with Microsoft co-founder Bill Gates’ Reddit AMA (ask me anything) post the most upvoted in 2019.

Ads, Content, Social China, eBay, Entertainment, games, Microsoft

Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views

November 28, 2019

One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.

Ads, Content, Social, Video, Viral advertising, Brazil, content, games, global

Virals of the year: Fortnite destroys its own game with black hole stunt

November 26, 2019
Virals of the year: Fortnite kills its own brand with black hole stunt
Virals of the year: Fortnite kills its own brand with black hole stunt

In October this year, Epic Games pulled a massive PR stunt that shrunk the world’s most popular game down to a single black hole.

Ads, Content, Video, Viral brands, content, games, media, Twitter

YouTube creates new ‘edgy’ adult content ad category for brands

November 25, 2019

YouTube is letting advertisers interested in “edgier content” to run ads next to such videos on its platform, as it looks to address brand safety fears.

Ads, Content, Regulation, Video, Viral advertising, brands, content, games, video
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