YouTube is now the go-to platform for football fans
YouTube has become the premiere global online destination for football, giving fans behind-the-scenes access to their favourite teams and access to must-see matches.
games
Football giants team up with Unibet to teach customers how to bet on the World Cup
Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.
Quarter of Brits ‘switch off World Cup once their team is knocked out’
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research.
Budweiser powers up ‘Bud Bots’ for World Cup campaign
Budweiser has revealed its planned marketing activity for around the FIFA World Cup, including Bud Bots, the light up cups and the launch of the Bud Boat.
Pocket Gamer launches in Middle East
Steel Media and Maysalward have launched of Pocket Gamer Middle East, a site about and for the Arabic-language mobile games scene.
Right to reply: Facebook’s Changes To Messenger Have “Significant Impact” For Brands
Following news this week that Facebook is overhauling Messenger to give a “clean” and “fast” user experience, Fran Langham, Marketing Manager, UK at conversational marketing platform iAdvize, looks at what this move from Facebook means for brands.
The big 6 trends from Facebook’s F8 event: VR sale, Watch Party and a clear history tool
Facebook unveiled a raft of new features during its annual F8 conference this week, including a dating service and its standalone VR device going on sale, but the conference was overshadowed by continuing controversies at the company.
Social media ad spend trends: Facebook grows but Snapchat soars 234%
Facebook is seeing a 62% YoY increase in ad spend on their platform despite current turmoil, according to new data.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Top 10 trends at Mobile World Congress 2018: Smart cities, 5G and Edge Computing
Mobile World Congress has become one of the biggest tech events in the digital calendar, and this year was even bigger, with AI, mobile money and edge computing dominating the agenda.