Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Football giants team up with Unibet to teach customers how to bet on the World Cup

May 23, 2018

Unibet has unveiled a new content series to encourage customers to make more informed bets on the upcoming the World Cup.

Launching this month, the 15-part video series titled #BetAndBreakfast features former football legends Didier Drogba and Djibril Cisse, who coach two celebrity teams as they compete head-to-head in a survival of the smartest.

Dubbed a cross between Top Gear and An Idiot Abroad, novice punters, Andrew Henderson, Daniel Gonthier, Sean Garnier and Anouk Hoogenkijk take on a challenge to visit 6 European cities, placing bets on high profile local games as they go.

The quality of travel, accommodation and food as they go on the road to Rome, Stockholm, Barcelona, Lisbon, Copenhagen and Moscow will all hinge on how successful the punters are.

With their winnings and losses documented along the way, Antonio Cabrini, Eidur Gudjohnsen and Ricardo Carvalho are some of the experts that will be imparting their expertise to the teams and viewers during the series.

“We understand that with the right tools we can help our customers make more informed bets and we aim to do that with this content series. We want to do this in a light-hearted and fun way that appeals to a younger, smartphone connected audience,” says Alison Sams, Head of Brand and Creative Services at Kindred Group.

The mini-episodes will be distributed in nine markets, including Sweden, Denmark, France, Italy, Finland, Romania, Belgium and Australia and hosted across Unibet’s global social media platforms in the build-up and throughout the World Cup, including YouTube, Facebook, Instagram and Twitter

“This is a truly international campaign; which we hope will appeal to the many nationalities and myriad of individuals that will be interested in making more informed betting decisions on this summer’s World Cup” said Pantelis Kotopoulos; Head of Inbound Marketing at Kindred Group.

The campaign, produced by DDB Nord will be hosted on the Unibet website and media buying will be managed in-house.

Uncategorized Australia, content, Facebook, France, games

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT