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Facebook

Controversial Tinder tool reveals which friends use dating app

April 28, 2016

Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it.

Mobile, Social Australia, Facebook, Privacy

KLM creates chatbot on Facebook Messenger and WeChat

April 28, 2016

Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo.

Uncategorized apps, brands, CRM, Facebook, technology

Paco Rabanne sponsors AOL Makers launch in UK

April 27, 2016

AOL has launched its MAKERS content platform in the UK, designed to champion pioneering women, with Olympéa by Paco Rabanne, as the exclusive sponsor.

Ads, Content advertising, AOL, China, content, Facebook

Dawn of the chatbots: 89% of consumers want to talk to virtual assistants

April 26, 2016

The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research.

Ads, Mobile, Social brands, Facebook, video

1 in 3 use social networks for product research

April 26, 2016

One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research.

Mobile, Search, Social brands, Facebook, global, Latin America

Dare to be the snail: Why slowing down has become the only option for Amazon

April 25, 2016

With Amazon’s recent move to open physical stores, how does this move fits into the larger trend of ‘slow retail’? Kevin Gill, UK CEO of Start looks at the growing demand of consumers for a more meaningful experience with brands, not just convenience.

E-commerce Amazon, brands, content, Facebook, retail

Global social ad spend jumps 86%: Mobile, Instagram and Product Ads key drivers

April 25, 2016

Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo.

Ads, Social advertising, apps, Christmas, digital marketing, Facebook

Facebook tip jar: Users to donate cash for a good post?

April 22, 2016

Facebook is considering introducing a ‘tip jar’ which would let users give a cash tip in exchange for a good post, rather than just a ‘like’, according to a news report.

E-commerce, Social content, Facebook, media

Five reasons why the Queen is good for UK business [INFOGRAPHIC]

April 21, 2016

As Queen Elizabeth II celebrates her 90th birthday, Qing Wang, Professor of Marketing and Innovation at Warwick Business School, reveals five reasons why she is a distinct advantage for UK business following her recent research of Chinese consumers in 13 cities covering five regions of China.

News brands, China, Facebook, global, infographic

Facebook and Instagram launch interactive videos for brands

April 20, 2016

Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos.

Social brands, Facebook, technology, video
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