Facebook Archives

Facebook gives every user a secret reputation score to tackle fake news

August 22, 2018

Facebook plans to scan people’s photos into their own ads

Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.

The future of content marketing: VR, AR and Video

August 21, 2018

80% of people would rather watch a live video than read a blog, a voice search is increasingly in demand, according to new research looking into the technology that will shape the future of the content marketing industry.

Web design case study: Why Beauty Bay decided to break the rules

August 20, 2018

Beauty Bay, one of Europe’s biggest online beauty destinations has had a branding makeover – created by digital-first design agency MERó in partnership with the Beauty Bay in-house team.

Most firms avoid retargeting advertising as “too intrusive”

August 17, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Facebook to stream top Spanish football to Asian subcontinent

August 15, 2018

Facebook has struck a deal with Spain’s La Liga to broadcast all its matches in the Indian sub-continent, for the next three seasons.

Facebook traffic plunges as people flock back to YouTube- study

August 14, 2018

Facebook has been losing US users over the last two years as they flock to rival services such as YouTube, according to new research.

Bud Light launches viral magical wizard campaign

August 14, 2018

Bud Light has launched the next phase of its viral Dilly Dilly campaign, featuring a magical wizard.

Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair

August 13, 2018

L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.

Top tips: How rewarded video ads can drive in-game purchases

August 9, 2018

Mobile gamers are more likely to conduct an in-app purchase when served a rewarded video ad, versus non-choice based advertising. Fernando Saiz, CMO at Tappx looks at how rewarded video ads drive in-games purchases.

Premier League marketing: Gambling firms top brands for football fans

August 9, 2018

The top 5 brands associated with both the World Cup and Premier League are gambling brands, and official sponsors miss out, according to new research.