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Branch buys Tune to create analytics giant

September 11, 2018

TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.

Ads, Content analytics, apps, digital marketing, Facebook, marketing

Angry Birds teams with Imagine Dragons for charity in-game event

September 5, 2018

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

Ads, Mobile, News, Video, Viral Android, Entertainment, Facebook, Google

Half of UK consumers find it difficult to know which brands to trust

September 4, 2018

Consumer trust in brands has fallen 3% year on year, and now half of UK consumers find it difficult to know which brands to trust.

Uncategorized apps, brands, content, email, Facebook

Emoji habits shows how Brits reacted to heatwave

September 3, 2018

How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.

Content, Mobile, Social brands, Facebook, marketing, media, technology

Snapchat in UK ‘to overtake Facebook among 18- 24-year-olds this year’

August 29, 2018

Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research.

Mobile, Social Facebook, media, Twitter, UK

Baidu warns Google “the world is now copying from China”

August 28, 2018

Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.

Ads, Search China, content, Facebook, global, Google

Pepsi, Walkers and Doritos sign up for new Jaywing digital sales promotion tool ‘Frontrunner’

August 24, 2018

Marketing agency Jaywing has launched Frontrunner, a white label sales promotions framework designed to make the planning and execution of on-pack promotions faster and less prone to risk.

Ads, E-commerce brands, Europe, Facebook, FMCG, marketing

Facebook, Twitter and Google remove propaganda accounts

August 24, 2018

Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.

Content, Regulation, Social Facebook, Google, Latin America, media, Microsoft

Facebook bans second Cambridge psychometric quiz app

August 24, 2018

Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.

Content, News, Regulation, Social apps, Facebook

4 in 10 brands deliver ads on unsafe sites

August 23, 2018

Nearly 2 in 5 (38%) of marketers admit to having delivered an advert on a harmful or unsafe web page, according to new research.

Ads, Regulation brands, content, Europe, Facebook, Google
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