Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Angry Birds teams with Imagine Dragons for charity in-game event

September 5, 2018

Rovio has partnered with the multi-platinum Grammy Award-winning band Imagine Dragons to launch “Angry Birds x Imagine Dragons,” a free in-game event playable in Angry Birds Match now through Sept. 25, 2018.

The event benefits the Tyler Robinson Foundation (TRF), a non-profit organization dedicated to helping families cope financially and emotionally with pediatric cancer.

Imagine Dragons commented: “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they’re already battling cancer together, and it’s an honor to help them out any way we can. We jumped at the chance to join with Angry Birds to bring more awareness and support to TRF and these kids.”

In “Angry Birds x Imagine Dragons,” adorable baby Angry Birds, a.k.a. the Hatchlings, need a hand as they get ready to rock out in support of TRF. Take part in special challenges, collect VIP passes, and help the Hatchlings set the stage for the biggest concert ever. The in-game event features an exciting new location, the Las Vegas Concert Arena, and three new characters with nine exclusive outfits, including rockstar gear and dragon wings. Additionally, Imagine Dragons track “Natural” will be showcased in-game.

Kim Gradisher, Tyler Robinson Foundation Executive Director, said: “We are incredibly grateful to Imagine Dragons and Rovio Entertainment for using this compelling brand pairing to support TRF and the many families battling pediatric cancer. By using their considerable public platform and reach to draw awareness and encourage giving, Imagine Dragons and the creators of Angry Birds have helped to make a deep impact in the lives of TRF families. Every day, but particularly in September during childhood cancer awareness month, it’s so important to let these families know they do not face their battle alone.”

“Angry Birds x Imagine Dragons” coincides with childhood cancer awareness month and is one of many initiatives TRF supports during September to expand its mission. The Angry Birds Match game will also be featured during the Foundation’s annual “Rise Up” charity gala held on Friday, Sept. 14, in Las Vegas. Integrated placements in the game will link to the campaign’s landing page at trf.org/angrybirds, where players can read more about the cause and take action by donating.

Ville Heijari, CMO, Rovio Entertainment, commented: “It’s an honor to team up with Imagine Dragons to support all the good the Tyler Robinson Foundation does for children and families battling this life-threatening disease. It’s our hope Angry Birds Match will help raise awareness around the world about this very important mission and inspire fans everywhere to join the cause.”

Imagine Dragons fans can give back to TRF and catch the band perform an exclusive acoustic set during the “Rise Up” gala by visiting Facebook.com/ImagineDragons on Friday, Sept. 14, at 9 p.m. PT. For more information on TRF and “Rise Up,” visit http://www.trf.org/.

Angry Birds Match stars the Hatchlings, adorable fuzz balls from The Angry Birds Movie. Arrange toys, stars and other items to pop the piggies and help the Hatchlings with different challenges. Angry Birds Match is free to download with in-app purchases on iOS devices through the App Store and Android devices via Google Play.

The Tyler Robinson Foundation (TRF) helps strengthen families financially and emotionally as they cope with the tragedy of a pediatric cancer diagnosis by providing grants specifically to offset out-of-pocket life expenses.

TRF.org

Ads, Mobile, News, Video, Viral Android, Entertainment, Facebook, Google

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT