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Google+ authorship photos removed ‘to boost ad clicks’- report

July 15, 2014

Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos.

Search, Uncategorized Facebook, Google, media, Twitter

Nestle offers rewards to social fans with new coffee hub

July 15, 2014

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.

Uncategorized content, Facebook, marketing, media, UK

Free Wi-Fi improves customer spend… but most users still struggle to get online

July 14, 2014

Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research.

Uncategorized broadband, content, Facebook, retail, security

World Cup marketing trends: Brands react to Germany’s blitzkrieg of Brazil

July 9, 2014

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.

Uncategorized apps, brands, Brazil, Facebook, Germany

Beginners guide to Facebook advertising: Turning lost visitors into fans

July 9, 2014

Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with some tips to attract the right type of fans to your page.

Uncategorized advertising, content, email, Facebook, infographic

Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)

July 8, 2014

Who knew a party to celebrate a girl’s first period could be so much fun? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below…

Uncategorized, Video Facebook, games, media, YouTube

Peugot drives crowdsourced social media campaign

July 8, 2014

Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by fans at the event and stitched it altogether.

Uncategorized content, Facebook, media, smartphones, sport

Oculus Rift to support Chrome browser

July 7, 2014

Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D.

Uncategorized Facebook, Google, media

Facebook ramps up video ads with LiveRail buy

July 3, 2014

Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers.

Uncategorized advertising, AOL, apps, Facebook, Google

Facebook investigated for secret experiment

July 3, 2014

Facebook is being investigated by the Information Commissioner’s Office in the UK after a study showed a psychological experiment influenced what users saw in their news feeds, raising fresh privacy concerns.

Uncategorized Amazon, content, Facebook, Privacy, technology
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