Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation.
The game attracted a staggering 35.6 million Tweets on the night, becoming the ‘most-discussed’ single game ever on Twitter.
The data was made available by Twitter on its verified handle @TwitterData, which published charts highlighting key trends from the night.
Another record was set on Twitter with TPM (Tweets Per Minute). According Twitter, after the 29th minute goal by Germany’s Sami Khedira the TPM went up to 580,166 which is a new mark.
Germany’s Tony Kroos peaked on Twitter when he scored the second goal of the match, earning 508,601 TPM, while his first goal earner him 497,425 TPM.
Kroos also emerged as the second most tweeted German player of the night, defeated by fellow teammate and striker Miroslav Klose who broke records of his own to create World Cup history by netting his 16th finals goal in the 7-1 semi-final victory over Brazil.
The Germany-Brazil match also beat the Brazil-Chile match record of 389,000 TPM and Superbowl 48 at 382,000 TPM.
Watch this heat map from Twitter tracking how the game played out on the social network:
Twitter’s second screen ambitions
The staggering real time stats are a signs of Twitter’s growth- and its establishment as the go-to destination for live events- giving Facebook something to worry about. In 2012, Usain Bolt’s gold-medal 200m sprint peaked at 80,000 tweets per minute, while Barack Obama’s Democratic National Convention acceptance speech peaked at 52,756 tweets per minute.
Beyoncé’s Super Bowl half-time show in 2013 peaked at 268,000 tweets per minute, while Miley Cyrus’ infamous MTV VMAs performance peaked at 360,000 tweets per minute.
The World Cup has become the latest showcase event for Twitter’s second-screen ambitions, complete with a promoted section within the company’s mobile apps when matches are playing.
Social media erupted in viral videos and memes as the Brazilians took one hit after another with the most popular emerging as a photo shopped imagery of Rio de Janeiro’s iconic Christ the Redeemer statue in the midst of it all.
How brands reacted
Volkswagen
#Gooolf #GER! Where are the vuvuzelas when you need them? #VWGolfGTI
https://t.co/OTTKOLHB4g
— Volkswagen USA (@VW) July 8, 2014
Visa
Stunned. #WorldCup #Brazil2014 pic.twitter.com/CRVF0HesU1
— Visa (@Visa) July 8, 2014
Red Bull
Somebody give #BRA some wings! #justforkicks
— Red Bull (@redbull) July 8, 2014
Audi
One goal per cylinder … #GER #GERBRA pic.twitter.com/UoazCEOa3C
— AUDI AG (@Audi_Online) July 8, 2014
Tesco
Well, this is wurst case scenario for Brazil. #BrazilvsGermany
— Tesco (@Tesco) July 8, 2014
And finally, this YouTube video (published before the match) for a German Radio station summed up the night: